ICF helps professional coaching, coaching skills and coaching mindset to become an integral part of society. Coaching illustrates the importance to and impact on every human being in being listened to and valued. There is tremendous transformative potential in that simple act. For the past one hundred years Western culture has confined working with dreams to the clinical world. As coaches, we see the whole person and dreaming is a very ordinary experience, and a very powerful one. By working with dreams from the perspective that they are one of a number of experiences that the client has we can help them understand the messages in this internal conversation that they are having with themselves.